Customer Advocacy beats Free Coffee

Of course, I`m a bit biased since I have never actually tasted coffee (Long story involving a pact made with best friends when we were 7).

However, there is a lot of talk about Customer Advocacy of late and the impact that being a Customer Advocate can have on confidence and loyalty (retention) for providers. Loyalty…is priceless it leads to retention, praise, cross selling, referrals etc.

Partnering with customers on managing their finances, making them feel confident about their financial future, and taking the lead when necessary helps them see that you are on their side and looking out for their best interests,” so says Beth Youra, Senior Consultant for Gallup.

This comes by way of a Gallup survey reported in April of 2014:  Banks: To Earn Customer Confidence, Make the Conversation About Their Financial Well-Being

”This manifests itself in customers feeling like you are looking out for their financial well-being, which, in turn, makes you seem more selfless and gives customers the confidence that you are in it for them and not yourself.”

Wise words. Loyalty is hard-earned. LegacyTracker, our branded personal financial organizer can help your clients simplify, safeguard and share their important financial/legal/estate information with loved ones and advisors. We think that’s better than free coffee or even a toaster.