Personal Finance Management Tools (PFM) can help users do a lot of things these days like budget, visualize their spending or cash flow, aggregate multiple accounts, receive bill reminders and generally help them engage in more proactive financial planning.
A US BankChoice survey from May of this year as reported by The Financial Brand indicates that currently 32% of those surveyed use a PFM service or software for budgeting & financial planning but 23% are relying on a 3rd party tool like Mint.com or Quicken to help them. With only 9% using a PFM tool provided from their bank or credit union,,,that means that there’s a BIG gap in the market as 36% of the women surveyed & 31% of the men surveyed in the same study, want their institution to provide those PFM tools.
Again…we suggest, it’s not about the free WiFi or cappuccino in the branch anymore or the free toaster or tablet that may come with opening a new account.
Life is BUSY. Give the “People” what they want.
- Consumers want tools to simplify their lives.
- Consumers need insight into their own information and help managing their multiple To Do’s when it comes to financial & estate planning.
- Consumers want to make more informed decisions on spending, saving, borrowing and investing.
The majority of financial service clients are looking to their financial service provider to show more value and to demonstrate Customer Advocacy (show that they care about them and not just the bottom line). We think that adds up fairly nicely to the WHY behind providing a PFM tool to clients (and prospective clients).
LegacyTracker is a PFM tool that can help your clients simplify, safeguard, share their important financial, legal and estate information while tracking their financial progress along the way. Better Organized Clients are Better Clients.